With only a few taps on your smartphone, online shopping is now more convenient than ever. Online purchasing was already becoming more popular before 2020. The epidemic merely accelerated ecommerce’s growth; in 2022, revenue is expected to reach $5.02 billion.(online selling platform)
Customers desire choice and convenience even though physical stores won’t disappear anytime soon. The latest ecommerce trends are crucial for businesses to follow because consumer behaviour is always changing. The digital realm is just as crucial, if not more so, than the physical one for product introductions today.
Let’s look at the top e-commerce trends for 2022 so you can become ready.
Social trading(online selling platform)
Platforms assisting influencers and businesses in selling to customers is the logical next step as the influencer market matures. Why force someone to leave Instagram when they can quickly make a purchase by clicking on a product tag?
Trends in social commerce(online selling platform)
73% of firms already engage in social commerce, and 79% plan to do so within the next three years, according to research done by The Harris Poll on behalf of Sprout Social. In 2021, at least one purchase was made on social media by 55.5% of consumers ages 18 to 24, and 48.7% of consumers ages 25 to 34. Social commerce in the US is predicted to grow to a $79.6 billion market by 2025.
Which problems does social commerce address?(online selling platform)
It makes sense for consumers to make purchases on social media since they are already researching businesses and products there. Customers need to make one fewer click in the purchasing process, which reduces the likelihood that they will abandon their cart.
Example of a social commerce brand: Eagle Creek(online selling platform)
Eagle Creek uses Instagram Shop to give customers the option of checking out directly on the social media platform. Within their store, you may ask inquiries, browse their many collections, and select product sizes and colours.
How to launch a social commerce business(online selling platform)
Social commerce is currently available on Facebook, Instagram, Pinterest, and WeChat. Twitter, TikTok, and YouTube have already made plans to introduce social commerce. Decide where your most interested audiences are and establish yourself there to get things going.
Utilize website referral traffic and native platform analytics to monitor your progress. Use the Sprout integrations with Facebook Shops and Shopify to tag products in posts, link to products in messages, and track order statuses to more closely personalise your customer interactions. Your social customer service strategy works nicely with social commerce.
AR (augmented reality) business(online selling platform)
Customers can try on items or sample experiences with augmented reality (AR) in e-commerce by leveraging 3D mapping. Virtually trying on eyeglass lenses, setting up furniture in a room to see how it would look, and applying different beauty products to see what complements your skin tone are some examples of AR ecommerce.
AR retail trends
Snapchat was the first social media network to include augmented reality. Because it was more difficult for customers to shop in stores in 2020, AR was frequently used. Additionally, 101.6 million people are anticipated to use augmented reality at least once each month by 2022.
AR commerce will evolve further as a result of the advancement of AR technology and the rising popularity of social shopping. Snap acquired Vertebrae, a business that creates 3D representations of objects for companies, in the middle of July 2021. This investment demonstrates the company’s desire to expand its AR commerce operations. To enhance the social shopping experience, other significant social media companies, such as Facebook and Pinterest, have already made their own investments in AR technology.
What issues does AR commerce address?
With AR commerce, the phrase “try before you buy” has a whole new meaning. Brands may reach customers with the use of augmented reality (AR), even if they are either too busy or don’t have a store nearby. In fact, brands can benefit from AR commerce without even having physical shops. AR also allows consumers the flexibility to test on their own time, making this marketing and sales channel highly cost-effective.
Example of an AR commerce brand: Wayfair
Since 2017, Wayfair has used augmented reality (AR) in its iOS app to enhance the shopping experience for customers. It is possible to superimpose common furniture pieces into customers’ spaces so they may truly visualise how they will look. You will feel more confidence in your purchase and be less likely to return the item if you can see how nicely a leather recliner fits into your living space.
How to begin with AR commerce
Everyone is welcome to use Spark AR Studio on Facebook and Instagram. The ability to create one’s own effects and experiences is shared by both developers and makers. With Spark AR, you can create straightforward face filters as well as more intricate world filters, with or without coding. Spark AR provides tutorials that show you how to add a silly filter to your face or a virtual object to a space.
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