It is open for everyone to see how custom packaging has taken the market by storm. The concept of custom packaging isn’t new because brands were using custom packaging a decade or couple ago. When they understood that packaging could do more than just act as a product carrier. It didn’t have that much exposure at that time because the social media thing wasn’t as big as it is today.
Custom packaging is one of many ways that help your brand stand out. But it is probably the most cost-effective way. A lot of thought, time, focus, and patience is needed to come up with packaging that will make your product look unique. Even when you are selling the same quality as other top brands in your competition.
Coming up with a quality product is a great thing. But everyone can do that if they know how to approach things, but nobody can have access to your creativity. When customizing the packaging. There are a lot of things that need special attention. And one of those things is the color you choose for your packaging.
You can have the best designers in the world design the boxes for you. Including box style, logo, artwork, and design. But all that can go in vain if you go with the wrong color. Customers in the market will notice the color of your packaging before anything else. And the color is the thing that will make your packaging appealing or not.
In this blog, we will be telling you how you can choose the best color for your packaging. So, without delaying it any further, let’s get started with it.
Have A Targeted Audience And Think About Them
The worst thing you can do as a business owner is not to have a targeted audience. Your product can not work for everyone, and that’s a fact. Products of top brands in the world. Apple don’t go well with every community, and they prefer other options in the market. To become more efficient with your marketing and your packaging. You need to have an audience because it narrows down the path for you and prevents any distractions.
When you have a targeted audience. You should do your research on them because they are the ones you are selling your products to. If your targeted customers are people who are pretty serious about environmental health issues. Then you need to use earthy colors on your packaging, such as brown, green, or other earthy tones. On the other hand, if your targeted audience is a community that likes popping colours. Then you should do what they prefer to see on their packaging.
You need to use colours on your custom product boxes for business also so that your product gains attention and gets more exposure in the market.
Think About The Culture Of Your Customers
Nothing gets the customers going as much as their culture because they are raised in that environment. And they love to stay at least close to it, if not in it. Colors matter to them because the same colors can have different attitudes from different cultures. Let’s take the red color as an example. Chinese people see red color as a sign of love, gratitude, health, and prosperity.
India sees it as a religious color, and in middle-eastern countries, red color means danger. As you can see, colors play a crucial role in packaging boxes, and you need to know the culture of your audience. If your targeted audience attracts customers from every culture, then you need to go for a color that has a similar meaning in every culture, and to find that, you h will have to do your research.
Make Sure That Your Packaging Stays Consistent
You need to go and look at all the top brands in the world, no matter the industry, and look at their boxes. You might not see many common things, but one of the things that will be common is that their packaging will be consistent. You might have great ideas about the color you will be using for your product packaging, but ensure that other aspects of your packaging, like fonts, design, and brand colors, stay consistent.
You need to ensure that customers stay connected with your brands for a long time, and for that, you must not confuse them with different fonts, colors, and designs. The goal is to ensure that your customer associates a color with your brand. Let’s take McDonald’s as an example here, many brands in the world are using red color for their packaging, but whenever a person hears about red-colored packaging, they instantly think of McDonald’s packaging.
