Consider things like the structure of the site, the call to action, and imagery. Considering these factors, you can ensure that the design of your website will increase conversions. Ultimately, it is important that your site is easy to navigate. The following are some of the top tips to make your website more effective. You can also apply these tips to your website to maximize your online success.
Human factors
Integrated human-factors design in healthcare websites is an effective strategy that can improve quality and safety. Without incorporating human factors, a website’s design could cause patients to suffer harm, which could impede quality improvement efforts. Human factors are a vital part of design in any healthcare setting, whether the website is in an office or a hospital. Using these elements in your design will improve user experience and minimize risks.
Site structure
The ADA has set more than 100 guidelines for the design of healthcare websites, including the use of colors, fonts, and animation. It even affects video production, as one hospital was sued over its use of an unfriendly font size and adobe Flash animation. In addition, web-based services for the visually impaired present a number of special challenges. For example, a visually impaired user might not be able to read text, which would cause them to have trouble using the website.
Call to action
In order to create a successful medical website, you should prioritize a call to action. A simple, easy to locate call button will make it possible for your patients to schedule appointments online, regardless of the device they’re using. Your website also should include a comprehensive directory of medical services. Examples of this would be Pearl Charlotte Dental Clinic’s list of dental services on its modern photography-oriented services page. This type of website branding itself as a lifestyle dental clinic should make it easy for patients to find the services they need. In addition, the CNSA website list their services in the side navigation and by category.
Imagery
If you’re considering using imagery on your healthcare website, keep these four things in mind. First, choose imagery that relates to the topic of the page. If possible, use your own photographs, as this makes the page feel more personal and authentic. Second, make sure your imagery shares similar hues, saturation, and moods. By using similar images and themes throughout your site, you’ll create an overall cohesive feel. Imagery is crucial to the design of healthcare websites, as it creates an environment that visitors feel comfortable visiting.
When it comes to healthcare website design, color is essential to make the website more appealing to the consumer. Websites like Artonic offer more than just website design – they also offer marketing services, including Search Engine Optimization and Pay-Per-Click advertising. Here are three examples of effective healthcare website design using colors. Read on to find out more. Listed below are some examples of the best and worst healthcare websites that use color.
Live chat
Using live chat on a healthcare website is an effective way to engage with your visitors. Patients can ask questions and submit information just like they do on social media. It’s also a highly responsive feature, as chatbots can interact with patients in real time, much like a human being would. And because they can be proactive, live chat can help your healthcare website convert website visitors into leads.
