The control system of a communication screen is its advantage. This enables you to interact with the display at any time. As a result, a message can be changed instantly. As a result, the display time is reduced to a bare minimum. There will be no delivery or installation.
The time required for production will vary. It will be determined by the visual’s complexity and production method. For example, in the case of a simple in-house realization, this can be completed within an hour. On the other hand, complex videos will take significantly longer to validate, mainly if the video necessitates filming.
The screen allows you to be much more reactive for simple displays. Its on-screen communication strategy will primarily determine this.
Traditional display: the only limitation is the installation support.
One of the most significant advantages of display advertising is its virtually no limit. Printing solutions have advanced to the point where it is now possible to create elements of all sizes, shapes, transparency, and materials.
It ultimately depends only on the medium to which it is fixed, aside from the budget.
This digital printing technology evolution has given the display industry new life.
The display can take on more diverse forms if the poster format remains timeless and practical. For example, you can use repetition, covering, or even street marketing to stand out and be more visual.
CONFRONTED WITH REGULATIONS ON A LARGE LED SCREEN
The giant led screen no longer has any size or shape limitations. They are entirely modular. Furthermore, the supports can be customized with mesh, magnetic, flexible, or even transparent screens.
As a result, the massive SMD Screens can adapt to their surroundings and take on any shape. We see it in other Asian countries or the United States with impressive results.
However, it is more complicated in France. Indeed, we are subject to several regulations in the interest of heritage preservation. As a result, an advertising screen outside is limited to 8m2.
Similarly, municipalities remain skeptical of this tool. As a result, some enact even more stringent measures, particularly in specific neighborhoods.
Traditional displays have a static constraint and are less visible
Display, as the name implies, is a static, fixed image that can only convey one message. As a result, the rest of the visual must reflect the values and appearance we want. Furthermore, the current flow of existing displays tends to lose impact and originality.
This is especially true for the 4/3 display, which has an aging image. Finally, they require a light source to be visible. However, if they do not benefit from additional lighting, this can be very variable during the day and almost zero at night. The paper display’s biggest flaw is its lack of visibility and attractiveness.
With PLF Industries, Decathlon revisits the in-store experience
Decathlon, the well-known sports retailer, has chosen Lyon as the location for its first two connected showrooms. PLF Industries took Part in this project by installing SMD screens. And control tablets in the Confluence stores’ immersive corners.
The project’s context
A retail chain that specializes in sporting goods and clothing. It is now present in over 50 countries worldwide. The brand was founded in 1976 and is now the market leader.
The company that invented the famous snorkeling mask EasyBreath has always prioritized innovation. Decathlon recently launched the first connected sports showrooms as Part of its ongoing quest for innovation. As the concept of these new integrated spaces suggests, you can climb the Alps or run the Marathon without leaving the store.
This new project allows Decathlon to reaffirm its commitment to using digital technology in sports.
Lyon was chosen as the first “shop in the shop” by the brand, which has 7 stores in the conurbation. We intervened alongside the company Mission to help set up the showrooms for the Part Dieu and Confluence boutiques.
Staged narratives
Passionate and creative, the Mission professionals took charge of the project for the immersive corner of the Lyon boutiques. Space design is an integral part of their business, particularly retail design, their area of expertise.
Their goal is to set the scene and envision the best solution for a successful consumer experience. They understand how to strike the perfect balance between design and innovation, resulting in innovative spaces.
Decathlon commissioned Mission to create this immersive corner known as “shop in the shop” because of all these skills.
PLF Industries collaborated with Mission to make this project a reality and completely redesign the in-store experience.
A project and a group installation
Our Mission as a group was to meet specific needs:
Putting on a digital immersion in-store
Sports should be promoted at home.
Highlighting digital solutions in sport practice
Our experience was handy when installing LED and SMD screens in the two connected corners. Our team worked on the last two projects, which were very similar.
On the Confluence area, we installed curved SMD screens 4880 by 1029 millimeters with a pitch of 2.5mm, 4 LCD monitors 65 inches (two in 500 CD and two in 700 CD), and 3 control tablets. We installed a 3050 by 1029 mm curved LED screen, four LCD monitors (500 CDs), and three control tablets in the Part-Dieu area.
A fascinating experience
This corner provides users with more than just a store layout. As a result, they will be able to put their preferred product to the test (treadmill, exercise bike, connected watch, etc.) On-site, you can cycle on mountain paths or jog on hiking trails.
The best way to learn about connected sports! In times of crisis, innovation is critical, and Decathlon understands this well. The Part-Dieu and Confluence stores have risen to the occasion with their “shop in the shop,” which has delighted their sporting customers.
