The digital boom has given a huge boost to digital marketing. Statistics prove that video content is being consumed more actively than content based on text or images. Companies are seeing the benefits of investing in video marketing and this is a space that is bound to grow rapidly in the years to come.
When it comes to eCommerce Video Ads are very important. If you have followed the growth of any of the e-commerce giants. You will realise they used video marketing as an important tool to reach out to a wide consumer base.
Video ads are not only creating a good impression, but also boosting sales. E-commerce businesses prefer hiring our Launch Ads experts in video ads for popular ad platforms like Facebook, Instagram, Pinterest, &youtube. We have been catering to e-commerce companies for a long time with creative, engaging video ads that help increase user engagement
Here are some of the reasons why video marketing is important for an e-commerce business:
Wider Reach
Today, the demand for videos is much higher than text, image or audio-based content. For most internet users, a blog post doesn’t carry as much appeal as a well-shot and edited video. Not just the younger consumers, eCommerce Video Ads are consumed extensively by older consumers as well.
If you want your e-commerce business to reach out to a large number of people, you have to invest in video marketing. You can also create certain videos for a specific set of consumers. For instance, the video content you create for children has to be different from the kind you put together for older consumers.
Higher Search Rankings
Video content tends to rank higher than other forms or types of content on search engines. If you have put together some marketing material pertaining to your e-commerce business, driving it with videos will rank it high.
In the last few years, Google suggests video content more frequently than audio or text-driven content. It does so because most people look for videos these days. When you search for something on Google or some other search engine. You will see a dedicated video section displaying a bunch of results.
Better Clarity
When you are just starting out in the e-commerce space. You have to make some efforts towards connecting with your target consumers. You have to create the kind of advertisement and promotional material that helps them understand what you are offering them.
When you can create videos, you should not just rely on pictures, text and audio material. While you should explore all forms of communication. You must focus on creating quality video content that resonates with your target consumers.
When you are running an e-commerce company and wish to witness substantial growth. It is imperative that you focus on video marketing. If you are looking for a company that can create high-quality video marketing material for you, you should get in touch with Launch Ads. Our video ads on have increased the lead conversions of our clients by up to 30%.
Launch Ads is an expert video maker that outrivals competition through creative video content, that appeals to a large consumer base of our client’s e-commerce business. Through Launch Ads, we create YouTube videos that help boost conversions in the lead generation funnel by performing well on Facebook and Instagram. For more information, visit the website today!